Birmingham Pediatrics Web SiteCLIENTBirmingham Pediatrics OVERVIEWAn informative and community-building site for a new pediatrics practice CASE STUDYThe site created for Birmingham Pediatrics was heavily influenced by the lead pediatrician's desire to form an online community that engages both patients and staff. Utilizing social media components including a blog, mini-forum and shared bookmarks, Skidmore created a site for Dr. Molly O'Shea that is segmented into areas for health-related discussion and personal musings. The nature of birminghampediatrics.com allows for communication between the groups and encourages frequent visits as the site evolves daily. RELATED NEWS |