Skidmore Studio
Birmingham Pediatrics Web Site

Birmingham Pediatrics Web Site

CLIENT

Birmingham Pediatrics

OVERVIEW

An informative and community-building site for a new pediatrics practice

CASE STUDY

The site created for Birmingham Pediatrics was heavily influenced by the lead pediatrician's desire to form an online community that engages both patients and staff. Utilizing social media components including a blog, mini-forum and shared bookmarks, Skidmore created a site for Dr. Molly O'Shea that is segmented into areas for health-related discussion and personal musings. The nature of birminghampediatrics.com allows for communication between the groups and encourages frequent visits as the site evolves daily.

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