Employee Communication Package
When your internal communication strategies don’t do the job of effectively communicating your company’s vision, values, and culture, the employee communication package is for you.
Communication is key when it comes to aligning internal teams and inspiring your company with a shared vision. Our framework starts by clarifying your Who, What, Why, How, and market position. Then we build the materials to unite your team with shared vocabulary and messages, and give you consistent tools and rhythms for talking about your vision and business. (This package is especially beneficial for companies with third-party brand representatives or that have workforces in multiple locations.)
> Starting at $55,000
OUR METHOD
01
Brand Assessment
We conduct employee interviews and surveys, a leadership and key stakeholder interview, and review your brand materials to understand your culture’s best attributes.
02
Brand Framework
We host a workshop with your leadership team to hear the vision of your business and clarify the core of your brand, starting with defining your What, How, Why, market position, and audience.
03
Messaging Strategy
We arm your team with the right words by developing personality, voice and tone, and key messages with examples of what your brand will say about itself.
04
Internal Communication Toolkit
We develop strategies, recommend cadence and platforms, and design two assets for ongoing communication with employees (i.e. company emails, newsletters, brand cards, etc.).
05
Brand Story
We help clarify your brand narrative, weaving together your history with the brand framework.
06
Digital Brand Guide
We present your brand framework, messaging, and story as a private, branded webpage that can be shared with your employees and referenced easily at any time.
07
Training
We host an onboarding session for your leadership team to prepare them for the internal rollout of their brand communication strategy.
ADDITIONAL DELIVERABLES
Core Values Cards
In addition to the brand book, we’ll create a memorable reference tool that highlights your values and the ideas you find most important.
Website Update
Whether it’s a small tweak or a complete overhaul, we’ll refresh the website to reflect your clarified brand strategy.
Swag
T-shirts, hats, pens, pencils, pins—you know the drill.
Onboarding Materials
We can create onboarding materials your employees will want to read that emphasize the relevant parts of your brand.
Brand Rollout Experience
If you want to give your internal team the complete package, we’ll create custom collateral for your grand brand rollout.
Job Post Template
A write-up of your employer value proposition, company history, and perks & benefits—all you need to add is the job description.
Culture Ideation Session
We’ll develop a variety of ways to bring your brand off the page and into your everyday.
Ongoing Support
Employer branding is never a one-and-done effort. We can provide ongoing strategic and creative support on a monthly basis.
These are considered additional scope. Reach out for pricing.
I’m interested in an employee communication package
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