Insights

If you’re anything like me, you consider a hotel stay the ultimate luxury. An opportunity to throw your bags at your feet, dive head first into a pillowy mattress, and have someone take care of you. The world is a tough place and sometimes we just want to throw our towels on the ground and […]

Many executives think of millennials as one big, homogeneous group. They speak about 18-34 year olds in broad terms and generalize their behaviors. But this generation of 80 million is full of segments worth getting to know. And one of the largest is millennial moms. With a considerable amount of purchasing power, millennial moms are worth […]

If you are a Chief Marketing Officer attempting to reach millennials, the job you face is extraordinarily difficult. But if you are the CMO of an entertainment brand, and you are hoping to engage millennials with a meaningful experience, the challenge you face is monumental. Connecting with 18-34 year olds is complicated, but it’s not […]

I’ve recently noticed a rising trend around a precarious stereotype: millennials = hipsters. For example, in a meeting I attended about a city’s brand, an otherwise savvy client continually used the words “hipsters” and “young people” interchangeably. A few days later, I heard the CMO of a national brand lump his entire millennial audience into […]

Millennials are an increasingly hot topic with marketers – and for good reason. At 25 percent of the population, millennials hold the key to your brand’s success. If you’re a marketer in today’s age, you can’t afford to overlook them.

The Super Bowl has always been a main event for advertisers and consumers. Sometimes there’s a love match, sometimes there’s not. This year we surveyed a group of consumers to understand what people really thought of the ads. While some recognize that other things happen during this time (apparently a sport is involved), the majority of us […]