If you’re anything like me, you consider a hotel stay the ultimate luxury. An opportunity to throw your bags at your feet, dive head first into a pillowy mattress, and have someone take care of you. The world is a tough place and sometimes we just want to throw our towels on the ground and […]
How millennials view the hotel experience
June 25 2015 / admin
Marketing to millennial moms
June 9 2015 / admin
Many executives think of millennials as one big, homogeneous group. They speak about 18-34 year olds in broad terms and generalize their behaviors. But this generation of 80 million is full of segments worth getting to know. And one of the largest is millennial moms. With a considerable amount of purchasing power, millennial moms are worth […]
Three tips CMOs need to reach millennials
May 21 2015 / admin
If you are a Chief Marketing Officer attempting to reach millennials, the job you face is extraordinarily difficult. But if you are the CMO of an entertainment brand, and you are hoping to engage millennials with a meaningful experience, the challenge you face is monumental. Connecting with 18-34 year olds is complicated, but it’s not […]
Debunking the hipster myth
March 16 2015 / admin
I’ve recently noticed a rising trend around a precarious stereotype: millennials = hipsters. For example, in a meeting I attended about a city’s brand, an otherwise savvy client continually used the words “hipsters” and “young people” interchangeably. A few days later, I heard the CMO of a national brand lump his entire millennial audience into […]
Marketing to millennials: What every marketer needs to know
February 16 2015 / admin
Millennials are an increasingly hot topic with marketers – and for good reason. At 25 percent of the population, millennials hold the key to your brand’s success. If you’re a marketer in today’s age, you can’t afford to overlook them.
Super Bowl Ad Survey: Would YOU buy a beer from a puppy?
February 6 2015 / admin
The Super Bowl has always been a main event for advertisers and consumers. Sometimes there’s a love match, sometimes there’s not. This year we surveyed a group of consumers to understand what people really thought of the ads. While some recognize that other things happen during this time (apparently a sport is involved), the majority of us […]