Millennials, or young adults ages 18 to 34, have been (not-so-kindly) dubbed the “Enigma Generation” by older generations mystified by their behavior. This is especially true when it comes to buying behavior, so we’re tackling the topic with some facts on where, how, and why millennials shop. All in all, the infographic below reveals a highly informed, budget-conscious group of people whose purchasing decisions occur largely – and increasingly – in the digital realm.
If you’d like to start with a basic introduction to millennials, head over here. If you’re curious about millennials’ relationship with brands, check out this infographic. Otherwise, dig in!