Hotels must focus on design & technology to attract and maintain millennials

January 18 2016

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Super Bowl Ad Survey: Would YOU buy a beer from a puppy?

The Super Bowl has always been a main event for advertisers and consumers. Sometimes there’s a love match, sometimes there’s not. This year we surveyed a group of consumers to understand what people really thought of the ads. While some recognize that other things happen during this time (apparently a sport is involved), the majority of us […]

Consumer Insights

Marketing to millennials: What every marketer needs to know

Millennials are an increasingly hot topic with marketers – and for good reason. At 25 percent of the population, millennials hold the key to your brand’s success. If you’re a marketer in today’s age, you can’t afford to overlook them.

Consumer Insights

Debunking the hipster myth

I’ve recently noticed a rising trend around a precarious stereotype: millennials = hipsters. For example, in a meeting I attended about a city’s brand, an otherwise savvy client continually used the words “hipsters” and “young people” interchangeably. A few days later, I heard the CMO of a national brand lump his entire millennial audience into […]

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