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Anyone who's responsible for the communications and marketing efforts of their brand certainly understands the importance of having a meaningful presence on social media. But if your brand hopes to engage millennials, having a presence is not nearly enough. In a day and age where 81 percent of Twitter users
Imagine if you could double, triple, or even quadruple your branded content and simultaneously improve your brand’s reputation without spending a single dollar. That would be amazing, right? No, this isn’t a sleazy sales pitch for snake oil, and it’s not a fairy tale. There’s a ready gold mine of
This is the third, in a three-part series on the “how” of Design Thinking. In the second of this three-part series, Strategy informed us we need bridge. A bridge so beautiful it will make you weep. So let's get started. Picture a large bridge spanning a body of water. Go ahead. Close
This is the second, in a three-part series on the “how” of Design Thinking. In the first of this three-part series about Design Thinking, Tim Smith talked about Discovery and how Skidmore digs under every rock, heads outside to talk to customers and walks a mile in our client’s shoes
This is the first, in a three-part series on the "how" of Design Thinking. This blog began as a question posed during a recent studio planning meeting: "Should we give away our secret sauce?" The idea on the table was to go deeper into Skidmore's Design Thinking process and share
More quantifiable proof: Good Design is Good for Business. A recent study reported in Fast Company proves that companies that embrace Design Thinking outperform those that don’t by a whopping 228 percent.1 You read that right – 228 percent. The analysis, completed by the Design Management Institute, looked at companies
Two events happened in Detroit this week that exemplified the mindsets which exist within two of Detroit’s very different worlds – the sports world and the business world. The first was an announcement by GM that the Cadillac brand is moving to New York. The second was when one of