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Consumer Insights

Millennial Moms Are Not An Audience

March 30 2022 / admin

Back when the main marketing channel was television, advertisers had the luxury of their messages landing on the eyes and ears of captive audiences. Now in a world dominated by media—with the average consumer encountering up to 10,000 ads per day—creating messages with mass appeal means paying money just to take up space. Since the […]

Consumer Insights

Staying relevant with strategic product innovation

February 9 2022 / admin

More and more, food brands are growing or pivoting their product offerings to meet new consumer trends (we hear mushrooms are all the rage). With a new product, you walk a fine line of maintaining the brand quality and values your current customers know and love AND delivering products new customers are looking for in […]

Consumer Insights

What consumers are craving in 2022

January 22 2022 / admin

The right meal can make you feel peace at the end of a stressful day. It can make you feel loved when you’re far from home. It can make you feel inspired and delighted when your mind is completely drained. And in a world where being healthy feels unattainable in the best of times, consumers […]

Consumer Insights

How grocery retailers are thriving in a cookieless world

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Marketers everywhere are scrambling to adjust their consumer targeting strategies ahead of the death of the cookie. Big brands are exploring D2C models, niche brands are opening proprietary pop-ups, and new retail media networks are being launched every month.  Retailers like Kroger and Walmart have long been players in the media network space, and others […]

Consumer Insights

Emerging brands gain ground on old faithfuls

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2021 saw almost a third of consumers more likely to try new products over the year prior, and 2022 promises more of the same. From supply chain woes to social justice movements to family budget constraints, staple brands are now fighting with their emergent counterparts for coveted space in kitchens and cupboards. In fact, almost […]

Consumer Insights

The omnichannel shopper is everyone

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If you’ve felt like your marketing communications in the last two years just aren’t landing like they used to, you’re not alone. Like it or not, the pandemic has had a permanent influence on how and where shoppers are purchasing the products they need to make it through the week. Digital reliance and omnichannel shopping […]

Consumer Insights

Impulse buying: When they can’t resist

November 27 2021 / admin

Over 50% of all purchases are made spur of the moment, with no prior planning. It’s a huge opportunity for emerging brands to capture those impulse purchases, but first, we need to understand what emotions trigger impulse buyers. The beverage category in particular is a great case study of the impulse moment. Research shows that 57% of consumers […]

Consumer Insights

The opportunity in product innovation

November 22 2021 / Alyssa Smith

While product innovation has always been a way to stir up interest, the last 18 months has seen an even greater demand for variety from food and beverage brands. 80% of consumers state they are craving something new from their favorite products, with millennials in particular looking to nostalgic brands to revive their favorite childhood […]

Consumer Insights

Shopping list marketing belongs in your 2022 marketing strategy

November 10 2021 / Alyssa Smith

With all the recent changes in tracking consumer data, the conversation around marketing and advertising has changed drastically. While email and SMS are now considered table-stakes for any strategy, we believe the most effective direct marketing happens where and when people shop—and for food and beverage brands, this means shopping list marketing. In order to […]

Consumer Insights

It’s never too late to start your holiday marketing plan

October 27 2021 / admin

Following a year where celebrations were intentionally small and largely took place at home, shoppers are looking to the 2022 holiday season as their “do-over.” With an estimated  7-9% increase in holiday spending this year, there’s plenty of opportunity for CPG brands to be part of this year’s fun.  Customers are on a mission to […]

Consumer Insights

Win Your Own Backyard

September 20 2021 / admin

Here’s the thing very few brokers or growth consultants will tell you: Scaling your distribution too fast can quickly ruin your entire brand. While the opportunity for growth is exciting, if you can’t advocate for good placement or stocking full product lines, your brand runs a high risk of being overlooked on shelves. And going into […]

Consumer Insights

Food tribes: Fighting the good (food) fight

September 13 2018 / admin

Think about the last time you went out to eat with friends, or the last time you invited someone to your home to share a meal. If there were more than three people in your group, I’ll bet one of them had a dietary restriction or food regimen that limited your dining options. And I’ll […]

Consumer Insights

Keeping fans in the stands

September 28 2017 / Drew Patrick

Sports teams straddle the line of brand and entertainer, with most of their success depending on the unpredictable rise and fall of the season. They can always depend on their core band of brand loyalists to show up rain or shine, but is there a way to appeal to fair-weather fans on a cloudy day? […]

Consumer Insights

Takeout, carryout, and all things delivery

September 14 2017 / Drew Patrick

As different delivery methods battle it out for who can grow the fastest, it’s no wonder about 20 percent of people in the US order food delivery at least once a week. Now, there’s no limit to what cuisine you can eat from the comfort of your own home any given night of the week […]

Consumer Insights

Loyalty programs worth the love

January 17 2017 / admin

Loyalty programs have been around forever, as has the question of whether we, as marketers, are making the most of this opportunity to retain our customers. The answer: Usually not. This week we take a look at restaurant loyalty programs with an eye on improving the customer experience and program effectiveness. How can your brand […]

Consumer Insights

Marketing innovations for 2017

January 2 2017 / admin

We’re taking a quick look back at 2016 and helping marketers plan for the year ahead in today’s episode of Branding Bites! Tune in to watch Shawn and Kacha share their insights into restaurant branding opportunities related to employee ambassadors, digital ordering, loyalty programs, and more. Rather read than watch? Check out the transcript below! […]

Consumer Insights

Food promotions that really deliver

December 7 2016 / admin

We explore the world of food promotions in this week’s episode of Branding Bites! Stay tuned as Shawn and Kacha share strategies for creating successful stunts, ads, and unexpected extras. Click play for their answers to questions including: What types of promotions drive the most sales for QSR, fast casual, eatertainment, and casual dining brands? […]

Consumer Insights

On McDonald's, Gilmore Girls & more

October 18 2016 / admin

In this episode of Branding Bites, our strategy director, Kacha Azema, and our design director, Shawn McConnell, sat down to share their insights on what’s happening in restaurant marketing this week. Tune in to see Kacha and Shawn answer topical questions including: Is McDonald’s goal of 5,000 pieces of content realistic for the rest of […]

Consumer Insights

Millennials + Food: A love affair

August 22 2016 / admin

Millennials’ obsession with food is no mystery. You can see it on any and every social media channel, with photos tagged #foodporn and #onthetable and #nomnomnom. You can sense it in the rise of the term “foodie” (a term with which half of millennials identify1), and the barrage of new restaurants cropping up in your […]

Consumer Insights

Millennials + Travel

July 21 2016 / Drew Patrick

Millennials do things differently than other generations. And travel is at the top of that list. How do millennials decide on a destination? How do they book a trip? What do they do once they’ve arrived? And how can brands take advantage? If you’ve ever wondered how a millennial vacations, this is the infographic for […]

Consumer Insights

What cruise lines can do to woo millennials

July 5 2016 / admin

Cruises have a reputation for attracting “the newly wed and the nearly dead” – not exactly the millennial sweet spot. But with current audiences (ahem) aging out, this $39.6 billion1 industry has its eye on the 18- to 34-year-old set. Currently, millennials make up just 7 percent2 of the cruise industry’s 24 million passengers, but that stat masks a […]

Consumer Insights

Get on the millennial bucket list without Harry or Hans

June 14 2016 / admin

Let’s face it: There’s undeniable appeal in flying a broom in a Quidditch match and knocking back a cold Butterbeer. And there’s no doubt many of us would endure long lines to experience Hans Solo-type g-forces while we pilot the Millennium Falcon through space and battle a swarm of TIE fighters. These are the types […]

Consumer Insights

Millennials + YouTube: rethinking the definition of “advertising”

June 7 2016 / admin

Content on YouTube: funny cat videos, SNL clips, crazy humans doing OMG stunts. Advertising on YouTube: annoying pre-roll ads we can’t wait to skip.Or, if you’re a millennial, sometimes content and advertising are the same thing. YouTube is certainly killing it with millennials as an entertainment channel, reaching more 18- to 34-year-olds than any cable […]

Consumer Insights

Tesla’s Model 3 – A millennial game changer

May 23 2016 / Drew Patrick

On March 31st, Tesla CEO Elon Musk unveiled the Model 3, and in an instant, he changed the world as we know it. That night, he transformed the automotive industry, disrupted the traditional sales experience, and challenged perceptions about the millennial consumer. It was a pretty good day for the first affordable, 200-mile electric car. […]

Consumer Insights

Millennials' Buying Behavior

April 14 2016 / admin

Millennials, or young adults ages 18 to 34, have been (not-so-kindly) dubbed the “Enigma Generation” by older generations mystified by their behavior. This is especially true when it comes to buying behavior, so we’re tackling the topic with some facts on where, how, and why millennials shop. All in all, the infographic below reveals a […]

Consumer Insights

Connecting with millennials through nostalgia

April 5 2016 / Shawn McConnell

This shouldn’t come as a surprise, but the 1980s are back. Full House, Ghostbusters, My Little Pony—it’s like we’re all on a collective trip down memory lane. We pine for a time that was happier, brighter, simpler, better. And for the late Gen X and early Gen Yers, the 1980s are the sweet spot. As […]

Consumer Insights

Millennials' love-hate relationship with Walmart

March 28 2016 / admin

This may surprise you: “Two-thirds of Americans between the ages of 20 and 35 have shopped at Walmart in the last month.” That’s according to Walmart Chief Merchant, Stephen Bratspies. On an investor phone call just two weeks ago, Bratspies also explained that millennials are more likely to shop at Walmart than Americans of any […]

Consumer Insights

Elon Musk and the satellite stadium

March 24 2016 / admin

I don’t own a sports team, but if I did, I’d be very focused on attracting millennials. As the largest and most powerful consumer group of our time, it stands to reason that they would be an important target audience for teams, franchises, and ticket sellers. But millennials just aren’t that interested in attending traditional […]

Consumer Insights

A small shift makes a big impact with millennial women

March 16 2016 / admin

Millennial women grew up hearing that they could do anything they set their mind to. They weren’t told that their place was in the kitchen, or that they could never be in charge. While Gen Xers, Baby Boomers, and members of the Silent Generation waited decades to see a woman on the Presidential ballot, more […]

Consumer Insights

The art of the Donald: How Trump is winning the millennial vote

March 10 2016 / Drew Patrick

This is the second of a two-part look at the unconventional candidates who’ve taken this year’s election by storm. Each has won a big portion of the much-coveted millennial vote, and – while miles apart ideologically – employ strategies that have been surprisingly effective with millennials. When you picture the crowd supporting Donald Trump, young people […]

Consumer Insights

Lessons from Bernie Sanders: How to talk to millennials

March 8 2016 / admin

This is the first of a two-part look at the unconventional candidates who’ve taken this year’s election by storm. Each has won a big portion of the much-coveted millennial vote, and – while miles apart ideologically – employ strategies that have been surprisingly effective with millennials. Despite Hillary Clinton’s victories on Super Tuesday and Saturday, Bernie […]

Consumer Insights

Upcoming Webinar: Millennials + Sports

March 7 2016 / admin

Millennials are the largest generation in the US and the least interested in attending professional sporting events. So, what will get millennials to the game? Find out in our upcoming webinar Millennials + Sports: Getting millennials to the game Thursday, April 7 1 PM ET / 10 AM PT In this webinar, we’ll share new research findings […]

Consumer Insights

Marketing to millennial dads

March 1 2016 / admin

Have you ever frantically looked for your car keys only to find them in your pocket? Or spent 30 minutes searching for glasses that were perched on your head the whole time? Just like your “lost” glasses, we’ve found that America’s 14.3 million millennial dads1 are hidden in plain sight. They’re right next to those millennial […]

Consumer Insights

Millennials & Soccer: When MLS went social

February 23 2016 / admin

In the arena of sports marketing, is there anything larger than the NFL’s annual Super Bowl? For the event’s 50th anniversary a few weeks ago, the NFL reported 112 million viewers worldwide and a $5 million price tag for a 30-second advertisement.1,2 Professional football must be the benchmark of the sports world, right? Actually, it’s soccer. […]

Consumer Insights

Millennial Spotlight: Who is Tavi Gevinson?

February 9 2016 / admin

Tavi Gevinson has been called the Queen of Millennials and the future of journalism.1,2 At just 19, she has posed for the groundbreaking Pirelli Calendar, published four books, taken the fashion world by storm, and solidified her creative chops as editor-in-chief of Rookie Magazine. These endeavors ­– combined with some very key personality traits – […]

Consumer Insights

Imgur: The social media platform killing it with millennial men

January 19 2016 / admin

You know that voiceover in epic movie trailers? The deep, reverberating voice that begins: “In a world…” “In a world…of 150 million active monthly users.1 Where people engage with posts 10x more than on Facebook.2 Where the community is positive, funny, and even…nice.3 Where users spend 3-10 hours per week4 consuming content in average blocks […]

Consumer Insights

Finding the truth about millennial marketing

December 14 2015 / admin

We all need a little bit of straight talk from time to time. You know, one of those fierce conversations that avoids the correctness and politeness of most exchanges, and cuts directly to the core issue. I’m not talking about an inflammatory Donald Trump headline-grabbing rant. I mean an honest, direct, and thoughtful conversation that […]

Consumer Insights

Be like Nike: How Nike is winning millennials

November 3 2015 / admin

As millennials have become America’s largest consumer group, everything about marketing has changed. The only thing that has remained constant is the success of Nike. Year after year, Nike ranks as a favorite brand among millennials.1 Like its customers, Nike’s marketing strategy has evolved. If you’re a marketer clinging to the principles of yesterday, you […]

Consumer Insights

Airlines need to go above and beyond to win millennials

October 6 2015 / admin

Ask millennials what they enjoy spending money on, and “travel” will likely be one of the first things you hear. More than 75 percent of millennials prefer to spend money on experiences rather than material things,1 and 35 percent of millennials said they plan to take one to two large trips in 2015, compared to […]

Consumer Insights

Do millennials find value in a professional sporting event?

September 29 2015 / admin

What gets millennials to the game? We were curious, so we surveyed more than 500 millennials ages 21-34 about their experience purchasing tickets for – and attending – professional sporting events1. And while we know there are all types of attendees, from the social viewer to the die-hard fan, we really wanted to know why […]

Consumer Insights

Your 60-second guide to millennials

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Every day, we talk to industry leaders who admit that they don’t understand the millennial generation as well as they should. But how do you inspire an audience to go on a journey with you if you don’t understand where they’re coming from? Start off on the right path with millennial stats every marketer should know.

Consumer Insights

4 ways to avoid annoying the millennial shopper

September 1 2015 / admin

If you’re a chief marketing officer trying to earn the attention and admiration of the millennial shopper — without inadvertently tripping the “red flag” of annoyance — you’ve got your work cut out for you. In an effort to locate the land mines and avoid missteps, Skidmore Studio recently conducted an online survey asking millennials […]

Consumer Insights

Using big data in email marketing to millennials

August 25 2015 / admin

Even though inboxes are overloaded and the average person receives 70 emails a day, millennials prefer to communicate with brands via email.1,2 This means that companies have a lot of competition when it comes to reaching their audience. And for entertainment and experience-based brands seeking to engage Generation Y, standing out in the retail heavy, […]

Consumer Insights

Unexpected brands find success with the millennial buyer

August 11 2015 / admin

Some things are great pairings. Mention one item, and your brain automatically adds the second. Try saying the words “peanut butter” and not thinking ______? Right? These natural fits also happen in the marketing world. When brand and audience form a natural connection, the job of the marketer is relatively simple. Helping Hasbro Toys reach […]

Consumer Insights

Why millennials are cutting the cable cord

July 14 2015 / admin

For more than five decades, traditional TV commercials were king when it came to advertising, with marketers spending a combined $80 billion on TV ads each year.1 But with new technology emerging and people consuming content in new ways, there is a major shift happening as millennials, a group with more than $2 billion in […]