Let’s get digital
Detroit chocolatier Bon Bon Bon is a small company with big appeal and a huge national customer base. We worked with their team to replicate their unique, ultra-charming brick-and-mortar experience for online shoppers near and far.
We translated a very physical brand—tactile, layered, and personality-packed—to the digital realm.
Pick one, two, or 32
Bon Bon Bon’s packaging flexes to any number of “handpicked to order” in store. For e-commerce, we designed a Box Builder so shoppers could create a chocolate box of any size and combination.
The new site beckons customers to play as they purchase. Most important to Bon Bon Bon, it aligns with their premium product and showcases the beloved brand identity.
Super sweet GIFs
We art directed a series of GIFs to educate shoppers on the unboxing experience and build brand affinity.
The results
Since the website launched in 2017, the Bon Bon Bon’s small Detroit-based operation has doubled their staff and increased their e-commerce sales by 1,000%. And the Box Box Box Builder is still just as fun to use as the day we designed it.
Big shout-out to The Gerards for the beautiful photos.
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