Skidmore Studio Logo

Our Approach

Packaging Lab

How we use art and science to transform your CPG brand.

Packaging Lab

The Elements of a Brand Pyramid

Building a brand, one brick at a time.

brand pyramid

Our Approach to Brand Building

How we use a single big idea to create value for emerging CPG brands.

The Capstone

Finding Your Target Audience

The benefits of targeting a narrow audience.


The 4 Parts of Every Brand

Redefining the four Ps.

boy playing

Stop, Hold, Close: How to Win the Aisle

How to win customers in the aisle.

my jam

How to Get Retail Ready

Prepping for the big buyer meeting.


The Fine Art of Being Different

Our method? We call it “differenting.”

green creature

How to Find Your People

Empathy and focus, not demographics.

man sitting by rock

How We Leverage Design Thinking to Build Brands

How to create human-centered branding.

mountain sketch

What Makes a Great Logo

Find the answer through soul-searching.

random products

Why Discovery

How the strongest brands move from assumptions to insights to results.


Branding Over Marketing for Better ROI

Why you should invest in brand first.


What’s in a (Good) Name?

AKA your most essential brand element.

flower head

How to Attract (and Retain) Top Talent

Developing an employer branding strategy.

matryoshka doll

The Skidmore Branding Glossary

An A to Z guide of key words and phrases.


Let's get to work.