Our team
Heidi Baumgart
Chief Operating Officer
Heidi Baumgart
Chief Operating Officer
Heidi leads all things people at Skidmore Studio. She is part coach, operations, HR and IT with a passion for building better teams. As a former business owner, agency account manager and brand-side head of marketing, Heidi brings meaningful experience and charisma to support the health and wellness of every Skidmorovian and the studio.
CPG Experience
- Arborwear
- Naturepedic
- Lullaby Earth
- FMC Professional Solutions
- ONOSYS
- Alson Jewelers
Tyler DeHague
Senior Designer
Tyler DeHague
Senior Designer
Tyler brings a wide variety of design experience to the creative team. Having worked with major retailers to translate both established and emerging CPG brands from DTC to retail. Whether it's crafting an identity from scratch or helping a legacy brand pivot, Tyler brings an enthusiasm for creating great design that connects with consumers.
CPG Experience
- Target
- Netflix
- King Arthur Flour
- Simple Mills
- hims & hers
- Pattern Brands
Peter Fezzey
Chief Growth Officer
Peter Fezzey
Chief Growth Officer
Peter brings a tenured and diverse background over 15 years of media, marketing and business development experience helping organizations realize growth while leading Skidmore’s relationship and revenue functions. With a foundation in consumer marketing that has undergone rapid fragmentation, Peter recognizes the need for brands to put just as much (if not more) emphasis on their “Reasons to Believe” as they do on their “Reasons to Buy”.
CPG Experience
- Red Bull
- Yeti
- PepsiCo
- Target
- Constellation Brands
- AB InBev
Nick Fischer
Senior Front-End Developer
Nick Fischer
Senior Front-End Developer
As the developer and digital expert at Skidmore, Nick prides himself on creating accessible websites that are easy to use for everyone. With a background in a wide variety of marketing areas, such as SEO and analytics, Nick ensures Skidmore delivers a high-quality end product every time.
CPG Experience
- Smooj
- McCrea’s Candies
- Planted Detroit
- Chaos Tackle
- Plastipak
Alex Gormann
Studio Marketing Coordinator
Alex Gormann
Studio Marketing Coordinator
Alex is a nerd for words and the studio marketing coordinator at Skidmore Studio. With 10 years in content strategy and a focus in digital experiences, Alex loves to analyze consumer trends for content opportunities with channel-specific executions.
CPG Experience
- Morris the 9Lives Cat
- Nature's Recipe
- White Castle
- Pep Boys Auto
- MIA Shoes
- Rocky Mountain Feline Rescue
Shawn McConnell
Chief Creative Officer
Shawn McConnell
Chief Creative Officer
Shawn leads the design function at Skidmore Studio. As an advocate for creative solutions that win the aisle, he combines curiosity with strategic insights and the mantra “good design is good business” to lead the team in crafting brands and packaging that won’t soon be forgotten.
CPG Experience
- Smooj / Troobadoo
- Zee Zees (National Food Group)
- AB InBev
- Pabst
Drew Patrick
Owner & CEO
Drew Patrick
Owner & CEO
Drew leads Skidmore with an entrepreneurial spirit and a passion for driving growth for emerging CPG brands. Having owned and exited multiple businesses, over a dozen years in brand and marketing strategy, plus an early career in finance, he’s always pushing the studio team and clients towards meaningful business results and growth.
CPG Experience
- Inspired Organics (Lipari Foods)
- ZeeZee’s (National Food Group)
- Ethel’s Baking Co.
- Xenith
- Bon & Viv (AB InBev)
Isabella Rice
Project Manager
Isabella Rice
Project Manager
Isabella has over 15 years of experience with project management frameworks in various countries. Her industry experience ranges from marketing to banking and non-profit organizations. Isabella brings a holistic approach to projects and loves leveraging data to ensure the project journey is an exceptional experience for all.
CPG Experience
- Greenpeace International
- Greenpeace Brazil
- Greenpeace Argentina
- Greenpeace Spain
- Greenpeace Netherlands
- Citizens Bank
- CXL
Allie Rodney
Senior Account Strategist
Allie Rodney
Senior Account Strategist
Allie brings close to a decade of marketing and advertising expertise, with emphasis on building strong relationships with clients and an early career rooted in digital strategy/media. Having worked at agencies of all sizes, she has a growth mindset and is always advocating for the client.
CPG Experience
- Plastipak
- Hard Seltzer Box Co.
- Smooj
- Cadillac
- Jamba Juice
Alyssa Smith
Creative Director
Alyssa Smith
Creative Director
Alyssa uses words to connect emerging CPG brands to their intended audience. As a strategist and copywriter, she develops unique insights through data-driven research, aligns teams around a shared vision and strategy, and creates copy that drives engagement on social or on-shelf.
CPG Experience
- McCrea’s Candies
- Griffin Claw
- REBBL
- This Little Goat
Erica Tedesco
Senior Designer
Erica Tedesco
Senior Designer
Erica brings her keen eye and background in illustration to brighten up packaging, website, and identity projects. Her uniquely creative concepts push on the unexpected while staying rooted in strategy, and utilize audience insights to create moments of surprise and delight.
CPG Experience
- Louisiana Creole Gumbo
- AB InBev
- Inspired Organics
- Flyleaf
Jamie Williamson
Creative Director
Jamie Williamson
Creative Director
Jamie is a CPG Creative Director at Skidmore with over 30-years experience across branding, advertising, packaging, environmental, and shopper-marketing projects. He believes in always approaching a problem from the shopper's perspective to help communicate appropriate messaging along the entire path to purchase.
CPG Experience
- Nestlé Purina
- E. & J Gallo
- Disney
- Nine West Group
- P&G
- Scripts Networks
- Big Brothers Big Sisters
- AT&T
