Skidmore is a strategic brand agency that accelerates growth for emerging CPG brands. Our shopper-centric, brand before marketing approach drives consumer engagement that leads to exponential growth and returns.

Skills & Expertise

People

Industries

Services

Our Team

The studio

We were founded in Detroit over 60 years ago where we’re still learning, growing, and working hard to create beautiful things.

Downtown Detroit City Skyline
Stan
Smit Ellen
Pencils

Core values

Be a Sage

Be a Sage

Have the Zest

Have the Zest

Deliver the goods

Deliver the Goods

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Let's get to work.

Drew Patrick Owner President CEO
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Drew Patrick

Owner & CEO

Drew leads Skidmore with an entrepreneurial spirit and a passion for driving growth for emerging CPG brands. Having owned and exited multiple businesses, over a dozen years in brand and marketing strategy, plus an early career in finance, he’s always pushing the studio team and clients towards meaningful business results and growth.

CPG Experience

Heidi Baumgart
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Heidi Baumgart

Chief Operating Officer

Heidi leads all things people at Skidmore Studio. She is part coach, operations, HR and IT with a passion for building better teams. As a former business owner, agency account manager and brand-side head of marketing, Heidi brings meaningful experience and charisma to support the health and wellness of every Skidmorovian and the studio.

CPG Experience

Shawn McConnell Design Director
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Shawn McConnell

Chief Creative Officer

Shawn leads the design function at Skidmore Studio. As an advocate for creative solutions that win the aisle, he combines curiosity with strategic insights and the mantra “good design is good business” to lead the team in crafting brands and packaging that won’t soon be forgotten.

CPG Experience

Colbie
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Colbie Cummings

Account Coordinator

Colbie is an Account Coordinator at Skidmore. She aims to keep our client relationships strong and aligned. With a background in packaging manufacturing, Colbie brings a unique perspective to her role and the Skidmore team.

CPG Experience

Tyler DeHague
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Tyler DeHague

Senior Designer

Tyler brings a wide variety of design experience to the creative team. Having worked with major retailers to translate both established and emerging CPG brands from DTC to retail. Whether it’s crafting an identity from scratch or helping a legacy brand pivot, Tyler brings an enthusiasm for creating great design that connects with consumers.

CPG Experience

Nick Fischer
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Nick Fischer

Senior Front-End Developer

As the developer and digital expert at Skidmore, Nick prides himself on creating accessible websites that are easy to use for everyone. With a background in a wide variety of marketing areas, such as SEO and analytics, Nick ensures Skidmore delivers a high-quality end product every time.

CPG Experience

Alex Gormann
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Alex Gormann

Studio Marketing Coordinator
She/They

Alex is a nerd for words and the studio marketing coordinator at Skidmore Studio. With 10 years in content strategy and a focus in digital experiences, Alex loves to analyze consumer trends for content opportunities with channel-specific executions.

CPG Experience

Sarah
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Sarah Johnson

Senior Designer
She/They

Sarah is a collaborative designer coming from a diverse client background. From establishing national legacy brands to emerging CPG startups,  Sarah’s holistic approach to identity design is driven by a passion for craftsmanship and seamlessly integrated narratives across packaging design, digital experiences, and all of the goodness in between. 

CPG Experience

Isabella
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Isabella Rice

Project Manager

Isabella has over 15 years of experience with project management frameworks in various countries. Her industry experience ranges from marketing to banking and non-profit organizations. Isabella brings a holistic approach to projects and loves leveraging data to ensure the project journey is an exceptional experience for all.

CPG Experience

Mar
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Mar Rodriguez

Junior Designer

Mar provides a fresh approach and passion for design to the Skidmore team. Always on the latest trends, Mar delivers visually compelling solutions that resonate with audiences on every channel. Mar contributes a dynamic perspective and a keen eye for detail to brand design projects. Ask her about Synesthesia!

CPG Experience

Alyssa Smith Copywriter Strategist
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Alyssa Smith

Creative Director

Alyssa uses words to connect emerging CPG brands to their intended audience. As a strategist and copywriter, she develops unique insights through data-driven research, aligns teams around a shared vision and strategy, and creates copy that drives engagement on social or on-shelf.

CPG Experience