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Skidmore is a strategic brand agency that accelerates growth for emerging CPG brands. Our shopper-centric, brand before marketing approach drives consumer engagement that leads to exponential growth and returns.

Skills & Expertise



  • Branding Experts
  • Strategists
  • Writers
  • Designers
  • Producers
  • Illustrators
  • Creative Directors
  • Photographers
  • Midwesterners

  • Food & Beverage
  • Consumer Packaged Goods
  • Travel & Leisure
  • Cultural Institutions
  • Entertainment Venues
  • Amusement Parks
  • Sporting Goods
  • Outdoor Recreation
  • Nonprofits

  • Discovery & Audience Research
  • Brand Development & Strategy
  • Marketing Campaign Strategy
  • Media Partner Coordination
  • Content Marketing Strategy
  • Social Media Management
  • Visual Identity & Logos
  • Voice & Messaging
  • Product Packaging
  • Naming
  • Employer Branding
  • Branded Websites
  • Photography Direction
  • Illustration

Our team

Amanda Aubin Producer

Amanda Aubin

Producer

Amanda Aubin Producer

Amanda Aubin

Producer

As Senior Producer Amanda keeps our Creatives busy, working closely with the team to manage creative projects of all sizes and complexities, from scoping to launch. Whether it’s a website, a brand launch, or a monthly retainer, Amanda will obsess over quality, details, and deadlines, while always keeping it cool.

CPG Experience

  • Procter & Gamble
  • Cloud Cover Cannabis
  • Crafthouse Cocktails
  • Westborn Market
Peter Fezzey New Business

Peter Fezzey

VP of Growth

Peter Fezzey New Business

Peter Fezzey

VP of Growth

Peter brings a tenured and diverse background over 15 years of media, marketing and business development experience helping organizations realize growth while leading Skidmore’s relationship and revenue functions. With a foundation in consumer marketing that has undergone rapid fragmentation, Peter recognizes the need for brands to put just as much (if not more) emphasis on their “Reasons to Believe” as they do on their “Reasons to Buy”.

CPG Experience

  • Red Bull
  • Yeti
  • PepsiCo
  • Target
  • Constellation Brands
  • AB InBev
Nick Fischer

Nick Fischer

Senior Front-End Developer

Nick Fischer

Nick Fischer

Senior Front-End Developer

As the developer and digital expert at Skidmore, Nick prides himself on creating accessible websites that are easy to use for everyone. With a background in a wide variety of marketing areas, such as SEO and analytics, Nick ensures Skidmore delivers a high-quality end product every time.

CPG Experience

  • Smooj
  • McCrea’s Candies
  • Planted Detroit
Shawn McConnell Design Director

Shawn McConnell

Design Director

Shawn McConnell Design Director

Shawn McConnell

Design Director

Shawn leads the design function at Skidmore Studio. As an advocate for creative solutions that win the aisle, he combines curiosity with strategic insights and the mantra “good design is good business” to lead the team in crafting brands and packaging that won’t soon be forgotten.

CPG Experience

  • Smooj / Troobadoo
  • Zee Zees (National Food Group)
  • AB InBev
  • Pabst
Genevieve Nguyen Strategy Director

Genevieve Nguyen

Strategy Director

Genevieve Nguyen Strategy Director

Genevieve Nguyen

Strategy Director

Gen comes to Skidmore by way of the shopper marketing, CPG, and brand activation worlds. With a passion for shopper data and a problem-first solution, Gen builds brands that put the consumer first. From shopper profiles to concepting retailer-led campaigns to strategic executions, she’s here to move brands from “emerging” to “established” CPG.

CPG Experience

  • Keurig Dr Pepper
  • SunMaid Raisins
  • LALA Dairy
  • Tyson Chicken
Drew Patrick Owner President CEO

Drew Patrick

Owner & President

Drew Patrick Owner President CEO

Drew Patrick

Owner & President

Drew leads Skidmore with an entrepreneurial spirit and a passion for driving growth for emerging CPG brands. Having owned and exited multiple businesses, over a dozen years in brand and marketing strategy, plus an early career in finance, he’s always pushing the studio team and clients towards meaningful business results and growth.

CPG Experience

  • Inspired Organics (Lipari Foods)
  • ZeeZee’s (National Food Group)
  • Ethel’s Baking Co.
  • Xenith
  • Bon & Viv (AB InBev)
Allie

Allie Rodney

Senior Account Strategist

Allie

Allie Rodney

Senior Account Strategist

Allie brings close to a decade of marketing and advertising expertise, with emphasis on building strong relationships with clients and an early career rooted in digital strategy/media. Having worked at agencies of all sizes, she has a growth mindset and is always advocating for the client.

CPG Experience

  • Plastipak
  • Hard Seltzer Box Co.
  • Smooj
  • Cadillac
  • Jamba Juice
Alyssa Smith Copywriter Strategist

Alyssa Smith

Senior Strategist & Copywriter

Alyssa Smith Copywriter Strategist

Alyssa Smith

Senior Strategist & Copywriter

Alyssa uses words to connect emerging CPG brands to their intended audience. As a strategist and copywriter, she develops unique insights through data-driven research, aligns teams around a shared vision and strategy, and creates copy that drives engagement on social or on-shelf.

CPG Experience

  • McCrea’s Candies
  • Griffin Claw
  • REBBL
  • This Little Goat
Erica Tedesco Designer

Erica Tedesco

Senior Designer

Erica Tedesco Designer

Erica Tedesco

Senior Designer

Erica brings her keen eye and background in illustration to brighten up packaging, website, and identity projects. Her uniquely creative concepts push on the unexpected while staying rooted in strategy, and utilize audience insights to create moments of surprise and delight.

CPG Experience

  • Louisiana Creole Gumbo
  • AB InBev
  • Inspired Organics
  • Flyleaf

The studio

We were founded in Detroit over 60 years ago where we’re still learning, growing, and working hard to create beautiful things.

Downtown Detroit City Skyline
Stan Smit Ellen Pencils

Core values

01

Be creative.

In all things we do.

02

Challenge.

Ourselves, each other, and our clients.

03

Team.

Work together. Be humble. Extend grace.

04

Enjoy.

Share positive energy and gratitude.

05

Integrity.

Do the right thing.

06

Communication.

Speak openly and candidly.

07

Details.

Details. Details.

Let's get to work.

Reach out
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