Skidmore Studio Logo

Skidmore is a strategic brand agency that accelerates growth for emerging CPG brands. Our shopper-centric, brand before marketing approach drives consumer engagement that leads to exponential growth and returns.

Skills & Expertise

People

  • Branding Experts
  • Strategists
  • Writers
  • Designers
  • Producers
  • Illustrators
  • Creative Directors
  • Photographers
  • Midwesterners

Industries

  • Food & Beverage
  • Consumer Packaged Goods
  • Travel & Leisure
  • Cultural Institutions
  • Entertainment Venues
  • Amusement Parks
  • Sporting Goods
  • Outdoor Recreation
  • Nonprofits

Services

  • Discovery & Audience Research
  • Brand Development & Strategy
  • Marketing Campaign Strategy
  • Media Partner Coordination
  • Content Marketing Strategy
  • Social Media Management
  • Visual Identity & Logos
  • Voice & Messaging
  • Product Packaging
  • Naming
  • Employer Branding
  • Branded Websites
  • Photography Direction
  • Illustration

Our Team

Drew Patrick Owner President CEO

Drew
Patrick

Owner & CEO
Heidi Baumgart

Heidi
Baumgart

Chief Operating Officer
Shawn McConnell Design Director

Shawn
McConnell

Chief Creative Officer
Tyler DeHague

Tyler
DeHague

Senior Designer
Nick Fischer

Nick
Fischer

Senior Front-End Developer
Alex Gormann

Alex
Gormann

Studio Marketing Coordinator
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Isabella
Rice

Project Manager
Alyssa Smith Copywriter Strategist

Alyssa
Smith

Creative Director

Sarah
Johnson

Senior Designer

The studio

We were founded in Detroit over 60 years ago where we’re still learning, growing, and working hard to create beautiful things.

Downtown Detroit City Skyline
Stan
Smit Ellen
Pencils

Core values

Be a Sage

Be a Sage

  • Bring wisdom
  • Add confidence
  • Be discerning
Have the Zest

Have the Zest

  • Bring enthusiasm
  • Add flavor
  • Be genuine
Deliver the goods

Deliver the Goods

  • Bring purpose
  • Add value
  • Be unified
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Let's get to work.

Reach out
Drew Patrick Owner President CEO
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Drew Patrick

Owner & CEO

Drew leads Skidmore with an entrepreneurial spirit and a passion for driving growth for emerging CPG brands. Having owned and exited multiple businesses, over a dozen years in brand and marketing strategy, plus an early career in finance, he’s always pushing the studio team and clients towards meaningful business results and growth.

CPG Experience

  • Inspired Organics (Lipari Foods)
  • Ethel's Baking Co.
  • Bon & Viv (AB InBev)
  • Zee Zee's (National Food Group)
  • Xenith
Heidi Baumgart
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Heidi Baumgart

Chief Operating Officer

Heidi leads all things people at Skidmore Studio. She is part coach, operations, HR and IT with a passion for building better teams. As a former business owner, agency account manager and brand-side head of marketing, Heidi brings meaningful experience and charisma to support the health and wellness of every Skidmorovian and the studio.

CPG Experience

  • Arborwear
  • Naturepedic
  • Lullaby Earth
  • FMC Professional Solutions
  • ONOSYS
  • Alson Jewelers
Shawn McConnell Design Director
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Shawn McConnell

Chief Creative Officer

Shawn leads the design function at Skidmore Studio. As an advocate for creative solutions that win the aisle, he combines curiosity with strategic insights and the mantra “good design is good business” to lead the team in crafting brands and packaging that won’t soon be forgotten.

CPG Experience

  • Smooj / Troobadoo
  • AB InBev
  • Zee Zees (National Food Group)
  • Pabst
Tyler DeHague
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Tyler DeHague

Senior Designer

Tyler brings a wide variety of design experience to the creative team. Having worked with major retailers to translate both established and emerging CPG brands from DTC to retail. Whether it’s crafting an identity from scratch or helping a legacy brand pivot, Tyler brings an enthusiasm for creating great design that connects with consumers.

CPG Experience

  • Target
  • Netflix
  • King Arthur Flour
  • Simple Mills
  • hims & hers
  • Pattern Brands
Nick Fischer
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Nick Fischer

Senior Front-End Developer

As the developer and digital expert at Skidmore, Nick prides himself on creating accessible websites that are easy to use for everyone. With a background in a wide variety of marketing areas, such as SEO and analytics, Nick ensures Skidmore delivers a high-quality end product every time.

CPG Experience

  • Smooj
  • McCrea's Candies
  • Planted Detroit
  • Chaos Tackle
  • Plastipak
Alex Gormann
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Alex Gormann

Studio Marketing Coordinator
She/They

Alex is a nerd for words and the studio marketing coordinator at Skidmore Studio. With 10 years in content strategy and a focus in digital experiences, Alex loves to analyze consumer trends for content opportunities with channel-specific executions.

CPG Experience

  • Morris the 9Lives Cat
  • Nature's Recipe
  • White Castle
  • Pep Boys Auto
  • MIA Shoes
  • Rocky Mountain Feline Rescue
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Isabella Rice

Project Manager

Isabella has over 15 years of experience with project management frameworks in various countries. Her industry experience ranges from marketing to banking and non-profit organizations. Isabella brings a holistic approach to projects and loves leveraging data to ensure the project journey is an exceptional experience for all.

CPG Experience

  • Greenpeace International
  • Greenpeace Brazil
  • Greenpeace Argentina
  • Greenpeace Spain
  • Greenpeace Netherlands
  • Citizens Bank
  • CXL
Alyssa Smith Copywriter Strategist
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Alyssa Smith

Creative Director

Alyssa uses words to connect emerging CPG brands to their intended audience. As a strategist and copywriter, she develops unique insights through data-driven research, aligns teams around a shared vision and strategy, and creates copy that drives engagement on social or on-shelf.

CPG Experience

  • McCrea's Candies
  • REBBL
  • Griffin Claw
  • This Little Goat
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Sarah Johnson

Senior Designer
She/They

Sarah is a collaborative designer coming from a diverse client background. From establishing national legacy brands to emerging CPG startups,  Sarah’s holistic approach to identity design is driven by a passion for craftsmanship and seamlessly integrated narratives across packaging design, digital experiences, and all of the goodness in between. 

CPG Experience

  • Topo Chico
  • Coors
  • Bush's Beans
  • Target
  • hims & hers
  • Red Baron
    Freschetta
    Talenti