Written By Date Case Study Legit Fruit Magic Smooj was the brainchild of Tommy Kennedy...
Loud, Local, and Full of Heart I’m not gonna lie, when this project landed on...
How to Find Your People Let’s get this out of the way: You actually don’t...
The A to Z Guide to Branding Terminology There’s no way around it: The field...
Finding Your Target Audience Here’s the thing: “Everyone” cannot be your audience. No matter how...
Stop, Hold, Close: How to Win the Aisle As Captain Obvious will tell you, getting...
How to Get Retail Ready Prepping for the big buyer meeting You’ve got high-quality products...
The Fine Art of Being Different You’ve heard of “lawyer-ing up,” right? The strategy of...
How We Leverage Design Thinking to Build Brands Design Thinking is a framework that guides...
Why Discovery We’re incredibly fortunate to partner with clients who want to do good work—they...
Branding Over Marketing for Better ROI We believe in the power of branding over marketing....
What’s in a (Good) Name? Whether you’re naming an organization, event, sub-brand, or product, the...
The Value of Brand for Internal Culture A lot of effort goes into creating and...
We’ve been busy… It’s been an exceptional first quarter for the Skidmore team. Our sleeves...
Hot off of the Presses – packaging design client, Vital Essentials, won a Pet Business...
In the ever-evolving landscape of branding, packaging, and websites, staying at the forefront of innovation...
If you are anything like us, you usually have three drinks sitting in front of...
With only 2 months left of 2023, it’s time to get planning for 2024! We...
The pet industry is thriving. With 66% of households in the US reporting at least...
I went to Natural Products Expo East again this year and, as always, learned from...
2023 – a fascinating year at the intersection of brand, marketing, and cultural relevance. Company...
Spoiler alert: it’s more than your logo. In an ever-evolving aisle of choice, gaining consumer...
Is your brand feeling a bit one-note? Staying competitive in the aisle doesn’t always mean...
Minimalism has had a monumental impact on design. From fashion and interior design to brand...
Brands engage in a packaging redesign for a number of reasons. Factors like shifting trends,...
Celebrating 10 years of great craft beers, Griffin Claw was ready for a new look...