Rebrand and Packaging Design System

Zee Zee's:
Standout Snacks

While making the leap from a favorite in-school snack to a healthy household staple, Zee Zees came to us for a fresh new look that would better stand out on shelves and clearly, concisely show shoppers that Zee Zees are a healthy snack choice in wild flavors kids will actually enjoy.

Jump to results

To get the products seen on shelves, we started with a big bold slab of logo, one that could function in a variety of colors, spaces and shapes. The personality of the brand comes through the logo’s big, bouncy size and a few tufts of Zee Zees fluff extruding out of the letter E—a nod to one of the characters. Bold, youthful, and bright, the type in the logo emanates the quirkiness and playfulness that lies at the heart of Zee Zees brand while being clear and easy to read.

Fun and friendly Zee Zees bring crazy flavors to every snack category.

Meet the Zee Zees. The newly redesigned Zee Zees characters show personality – holding flavor cues and freely changing color to match their distinctive profiles – while maintaining the child-like imagination behind the original designs. Approaching each character with functionality and practicality in mind, they fit perfectly into the branding whether they’re accessorized or not.

To streamline the packaging and provide parents clarity about what to expect from the crazy-flavored snacks inside, we cleaned up the messaging on the PDP, focusing on clearer and more succinct product benefits and healthy ingredients.

Helpful indicators

Healthy call outs now live just beside the logo, linking it to the brand, and making it easy for parents to choose the right snacks for the hungry kids in their lives.