Faurecia
- Brand Perception Audit
- Campaign Strategy
- Campaign Style
- Recruitment Collateral
- Training
Inspire what’s next
Faurecia Noth America wanted to be an employer of choice for graduating top talent in business and STEM majors. Their existing materials represented Faurecia’s worldwide appeal but didn’t capture the distinct culture of its North American headquarters. As their long-time partner, they called on us to create a smart, youthful, on-brand recruitment campaign.
After exploring Faurecia North America’s current hiring experience, interviews with key leadership members, and interviews with recent hires, we presented a clear view of what makes Faurecia North America a great place to work. From there, we developed personas, outlined a strategy, and crafted messaging that would reach top talent.
An inspiring brand
Our research showed a distinct brand for the campaign would resonate well with upcoming and recent grads. We developed a fresh take on Faurecia’s core brand that looked, felt, and sounded different from the competition, and executed it on swag and takeaway pieces for hiring events.
The results
After the Inspire What’s Next campaign’s success at the college level, Faurecia North America used the brand for all their recruitment efforts moving forward.
