This week our Xenith rebrand was reviewed the much loved and feared Brand New site by the folks at Under Consideration. It’s a strange/scary experience to release your work into the wild, and having it analyzed by respected peers in the design community takes this feeling to a whole new level.
Thankfully, we were in good hands. Armin loved the work as much as we do and the designers in the comment section were kind, thoughtful, and overwhelmingly complimentary. There were lots of lovable pieces of feedback, but this pretty much sums it up:
Overall, I think this is a really great redesign. It operates well within the boundaries of sports aesthetics but it manages to offer a fresh perspective and makes Xenith a much more covetable brand.