Brand Strategy and Packaging Design System
Inspired Organics:
Your everyday best
To compete in the booming organics market, the team behind Inspired Organics (iO) asked for a brand that would stand out to the everyday organic shopper. Our strategy and design work shaped the brand into an eye-catching, store-wide line of products that are flying off shelves in small- to mid-sized groceries across the Midwest.
iO’s bright colors, playful custom font, and smart hierarchy system shrink small or go large to fit on any package size or shape.
We designed the logo’s organic shape to be paired with other flexible and fun elements to ensure that each product label has a unique design while still uniting the brand across the entire store.
To help the organics aisle feel more accessible for everyone, iO pushes away from the green, natural, “crunchy-granola” look of most organics brands and leans into a clean, colorful design that appeals to both the committed and casual organic shopper.
Surprise & delight
On each package, we incorporated a touch of fun and flavor into informational copy to make it accessible and friendly.
Doodles for days
Custom illustrations give iO tons of personality and a touch of fun, while the simplicity of the shapes and bright colors help the designs pop off the shelf.
The results
Inspired Organics outperformed projected metrics in its first year by a landslide. To keep up with demand, the brand regularly adds new products to its 180+ SKU lineup in independent grocery stores across eight states and counting.
iO sales results were nearly double what was projected in the first year. We never would have gotten those kind of results on our own.
—Joyce Saranathan, VP of Business Development
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