Vital Essentials
We revitalized a trailblazing raw pet food brand, spotlighting their unwavering dedication to the highest quality ingredients.
Since the 2023 rebrand, Vital Essentials experienced a 40% lift in online sales and a 40% increase in the average purchase order value.
Vital Essentials boldly entered this market as a trailblazer in the raw pet food category nearly 15 years ago, and this rebrand highlights our continued commitment to enriching the lives of pets and their families worldwide through our cross-category portfolio of brands
—Lanny Viegut, CEO Vital Essentials
