Insights

The Skidmore candy drawer is basically our water cooler – and this close to Halloween, it’s packed full of treats. Which is why this episode of Branding Bites is all about candy packaging. Watch as Shawn and Kacha break down the packaging tricks that sell our favorite treats. Rather read than watch? Check out the transcript […]

You can update the menu, redesign the interior, and launch a new advertising campaign, but unless your restaurant keeps its logo fresh, you’re going to miss out on new and returning customers. As a communications tool, everything about your logo – from the decision to use a serif or sans-serif font – sends a message […]

In this week’s episode of Branding Bites, Kacha and Shawn got together to share their thoughts on the exciting world of food, beverage, and branding. Check out the video for their answers to questions including: How can restaurants, bars, and breweries make their products more photogenic on Instagram? (at 0:15) How should Chipotle move past […]

There are a million different ways to solve a design challenge. In every case, the approach you take should depend heavily on the goal. And I’m not talking about the “Increase awareness 35%” kind of goal. I’m talking about the mental goal. What do you want people to feel? Do you want their pulse to […]

“Add a little more design” “Make this a bit more fun” “Make it sizzle” “Make it pop” When it comes to design feedback, I’ve heard these words and phrases more times in my career than I can count. Clients say them, account people say them, and whether they admit it or not, sometimes even designers […]

Every company targeting millennials is asking the same question: How do you connect with a generation that is known to mistrust brands, a generation that refuses to be told what is cool? The smartest companies also want to know how to create visual relevance for a brand when trends seem irrational and design seems unpredictable. […]