Skip to main content


News, culture & fun stuff

Studio Life

So, I’ll see you at Expo West? 

March 9 2022 / Drew Patrick

Short answer: Nope, that’s not for us. Thousands of emerging CPG brands all gathered in one place to show off and talk about their product…and it’s not for us? Yes, exactly. Because we recognize our value doesn’t lie in walking the floor of Expo West just to say we’ve been to Expo West. As strategic […]

Creative Services

Why we started a grocery store (nearly) overnight

May 18 2020 / admin

Skidmore’s journey through this pandemic has revealed some wonderful new things about our teammates, our adaptability, and what we can do when we’re turned loose to get creative. In the first week of quarantine, we quickly realized everything is different now. Our studio leaders stepped back and took a good hard look in the mirror. […]

Studio Life

Learnings from the first week of social distancing

March 23 2020 / admin

Reflecting back on how our Skidmore team navigated the first week of social distancing, we found that we stumbled onto a few gems that really helped us have an unexpectedly great week. We wanted to share what we’ve learned in the hopes that there are some helpful nuggets you can take with you to improve […]

Studio Life

Skidmore 2019 Year in Review

January 9 2020 / admin

Happy New Year, folks! Last year marked our 60th anniversary, so 2020 means we’re entering a fresh new decade as an organization as well. We’re grateful for the past six decades of business and hopeful for what’s to come. Re: 2019, it proved another action-packed, though slightly chaotic, year. We won new clients, made new […]

Studio Life

THINK Business interviews Skidmore Studio Owner & President, Drew Patrick

August 21 2019 / admin

This interview was originally posted on Jon Dwoskin’s “THINK Business” podcast. Drew isn’t your typical finance guy. As owner and president of Skidmore Studio, he’s a thoughtful strategic partner, relationship builder, and fierce advocate for the studio’s creative team. He’s passionate about helping good organizations grow through branding and fostering a workplace that’s happy, healthy, […]

Studio Life

New look, same creative studio

June 12 2019 / admin

We, a branding studio, have a fresh new brand identity ourselves. This includes an all-new Skidmore Studio logo, visual identity, and website.  Our creative studio based in downtown Detroit is in its 60th year in business. As we approach a new decade of growth, our leadership team felt a rebrand was imperative to reflect the […]

Studio Life

Peter Fezzey joins Skidmore Studio’s leadership team

June 11 2019 / admin

Skidmore Studio welcomes Peter Fezzey to the team to direct all account and new business efforts. Fezzey joins the studio with 15 years of experience in strategic partnerships and business development. At Skidmore, he is responsible for building new business relationships, developing client growth strategies, promoting the studio’s services, and overseeing internal project teams to […]

Studio Life

Skidmore Studio honored as one of the 2019 Michigan 50 Companies to Watch

April 22 2019 / admin

Skidmore Studio was recently recognized by Michigan Celebrates Small Business as one of the Michigan 50 Companies to Watch in 2019, an awards program recognizing advocates of small business in Michigan. Companies who are selected to receive this honor are a remarkable group of second-stage companies. Defined as having 6 to 99 full-time-equivalent employees and […]

Studio Life

When you love an organization enough to buy it

October 2 2018 / Drew Patrick

A little over nine years ago, Tim Smith asked me to play a round of golf. I accepted even though I didn’t care much for the sport. I figured I’d follow his lead. But, just two holes in, I could tell he wasn’t much of a golfer! “We could’ve just gone to breakfast,” I lamented. […]

Studio Life

In good hands: Skidmore Studio transitions ownership

October 1 2018 / admin

We have some big news to share here at the studio: Our current president, Drew Patrick, is officially the owner of Skidmore Studio as of today, Oct. 1, 2018. He purchased our almost-60-year-old legacy studio from our dear friend Colleen Smith, wife of former owner Tim Smith who passed away unexpectedly in January. While the […]

Studio Life

Xenith rebrand and packaging work featured on Brand New

June 27 2018 / admin

This week our Xenith rebrand was reviewed the much loved and feared Brand New site by the folks at Under Consideration. It’s a strange/scary experience to release your work into the wild, and having it analyzed by respected peers in the design community takes this feeling to a whole new level. Thankfully, we were in […]

Studio Life

Fun meets function in EMBC beer can design

January 24 2018 / Drew Patrick

Nothing better than kicking back with a beer bursting with flavor AND personality. Luckily these cans we designed for Eastern Market Brewing Company contain both. Check out a piece from Packaging Strategies Magazine on the design!

Studio Life

Merry band of creatives

September 22 2014 / admin

This month Skidmore unveiled the MerryMen Project, a new program that promotes a philosophy of designing for good. The goal of this effort is to support Detroit-based non-profits and small businesses by providing pro bono strategy and design services. While Skidmore has provided pro bono services to the non-profit community since long before I took […]