Brand Development and Packaging Design System
Cloud Cover:
By Connoisseurs, For Connoisseurs
A brand made by connoisseurs, for connoisseurs, Cloud Cover cannabis does not placate the masses by being something it’s not. In a market saturated with loud brands trying to be everything to everyone, Cloud Cover proudly embraces visual simplicity and premium packaging moments to telegraph its quality, letting the product speak for itself as the true hero.
Floods of masculine, deep-space blue with clean, cloud-white type and holographic clouds suggest the highest of high skies. Combining soft-touch stocks, matte finishes, and lush spot glosses creates a package that looks great on-shelf but feels even better in your hand—extending the premium experience into the product unboxing moment.
Head in the clouds
The Partly Cloudy okta, with its C-shaped open area, serves as the brand’s main calling card, acting as an eye-catching holographic seal on all Cloud Cover flower packaging. Every bag of flower is endorsed with the holographic okta acting as a quality signifier, Cloud Cover’s very own stamp of approval and authenticity.
The results
Cloud Cover revealed their new brand and packaging at a popular cannabis event to the surprise and delight of their connoisseur audience. And as Cloud Cover expanded their distribution, the packaging flexed to make room for new information and regulations.
