Detroit-style pizza with real Detroit style
Detroit’s thick-crust, square-cut deep-dish pizza is finally getting the spotlight it deserves. The folks at Family Finest fine-tuned their recipe for a take-n-bake version, then came to us for a box design that would amp up the “Detroit” in “Detroit-style.”
Made with love
The box is a nod to Detroit’s love of hand-painted signage, ’70s Motown groove, and our city’s rich history of square-cut ‘za.
The authentic look and taste of Family Finest’s Detroit-style pizza landed the product in Meijer, a major Midwestern grocery chain.
The results
As America’s love of Detroit-style pizza continues to heat up, Family Finest is attracting lots of attention from hungry Midwesterners in Meijer grocery stores across the region.
Reach out
We were shopping this product around for a few months until Skidmore came in and gave us a design that helped get it in stores.
— Peter J. Smith, National Marketing & Brand Strategy Manager
